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Marketing Management for the Hospitality Industry: A Strategic Approach Publication Year:1997 and what outcomes you canPages: 560, Specialty: Culinary & Hospitality, Publisher: Wiley, Publication Year: 1997, Cover: Hardback, Dimensions: 195. 58x231. 14x38. 1mm The only advanced marketing textbook specifically focused on the hospitality industry The time when you could run a hospitality business with nothing but a friendly smile and a strong work ethic has passed. Dining, lodging, and entertaining habits are changing rapidly as the information age revolutionizes the
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